Evyo is a packaging-first brand design studio built around evolution design systems that grow with your audience and strengthen emotional connection over time.
Evyo helps CPG brands grow through packaging-first brand systems, designed with strategy, emotional insight, and long-term scale in mind.
My process blends psychology, storytelling, behavioral insight, and testing to create brands that perform consistently from shelf to scroll.
Most growth problems show up in packaging first.
When packaging lacks clarity, every other touchpoint works harder than it should, marketing, social, Amazon, retail conversations.
That’s why packaging shapes how a brand is understood, trusted, and chosen.
Packaging:
- Packaging strategy & hierarchy
- Clarity and claim prioritization
- SKU and flavor system design
- Visual direction
- Packaging testing
Brand Design:
- Brand positioning & foundations
- Logo and identity system
- Typography and color system
- Creative direction
- Brand Guidelines
Brand Growth:
- Amazon storefronts, A+ content, and listings
- Digital and marketing assets
- Campaign and launch systems
- Ongoing visual support as the brand grows
- Creative direction
Values
Shelf To Scroll Framework
Retail and DTC are not the same. We design systems that grab attention in 3 seconds on shelf and convert in 20 seconds online.
Testing With Purpose
Every design is backed by behavioral insight, blending emotion, and psychology to create with data, empathy, and intention.
Transparency
Transparency means every step, scope, and price is clearly defined, building trust, alignment, and confidence from concept to delivery.
Partnership with Integrity
I believe in building relationships rooted in respect, kindness, and collaboration because great design only happens when trust is at the center.
Emotional Intelligence
I design with emotional intelligence using psychology and culture to create brands that people connect with and remember.
Joy & Passion
Great design happens when creativity is fueled by joy and passion that feels alive, the work shines brighter.
Hello!
I’m Luis Edilberto, founder of Evyo. I partner with visionary CPG founders to build brands that unite strategy, cultural insight, and emotional intelligence with performance driven design. From brand identity and packaging to digital touchpoints, I work hands-on to create cohesive systems that build loyalty, scale with confidence, and stand out from shelf to scroll.
I started Evyo to move beyond one-off projects and design complete ecosystems, where packaging, identity, and marketing work together as one. I’ve collaborated with brands including Tuyyo, Odyssey, and Never Better Foods across gummies, beverages, and plant-based products. My mission is to design with clarity, emotion, and intention so brands don’t just exist on shelf they connect, endure, and grow.
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Evyo stands apart as a CPG design studio that combines brand strategy, packaging design, and packaging psychology to reduce guesswork in creative decisions. Instead of relying on aesthetics alone, Evyo uses structured testing and behavioral insight to understand how packaging captures attention, builds trust, and drives connection from shelf to scroll.
With transparent pricing and intentionally scoped services, Evyo creates clear, scalable design systems built for real-world performance.
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Evyo engagements typically begin at $9,000 for full brand identity design, $6,000 for a core packaging design system, and $3,000 for brand growth support—covering execution across Amazon, social, and key marketing touchpoints.
Additional SKUs and packaging extensions are scoped separately once the core system is established.
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Evyo works with both early-stage and growing CPG brands. Services are tailored to where each brand is in its journey.
For brands launching or building momentum, Evyo offers execution-focused design for clarity, polish, and production readiness.
For brands scaling into retail or competitive markets, Evyo provides strategic, test-driven brand and packaging design built for shelf performance and long-term growth.
Every project is scoped to align with the brand’s stage, goals, and path forward.
Frequently Asked Questions
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I believe packaging is the most important marketing asset in a CPG brand, so my process is always packaging-first. It’s the touchpoint that lives on shelf, online, and in the customer’s hands long after ads stop running.
Each project begins with category, competitor, and shopper context, using strategy and my Packaging Design Test to guide clarity, hierarchy, and attention. The result is packaging that stands out on shelf and supports long-term brand growth from shelf to scroll.
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Brand identity projects typically take 3–5 weeks, while packaging design projects take 2–4 weeks per SKU, depending on scope and revisions.
Multi-SKU packaging is designed as a cohesive system for consistency and efficiency. Brand growth retainers provide ongoing support for graphics, Amazon content, and packaging updates as brands scale.
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Projects are typically split into three payments: 50% upfront to begin the work, 25% at the midpoint of the project, and the remaining 25% due before final delivery. This structure keeps timelines clear, milestones aligned, and ensures focus on quality throughout the process.
“The project ran seamlessly, with clear and consistent communication. The graphics truly captured the essence of the brand and added a strong sense of continuity. Luis did an excellent job.”
— Tuyyo Foods
“If you’re building in the CPG space and looking for a design partner, I highly recommend working with Luis. He brings genuine passion for CPG, is a pleasure to collaborate with, and delivers exceptional work.”
— Y Collective
Curious how Evyo’s packaging test works?
Evyo’s packaging test is a fast, practical way to understand how your packaging performs at first glance, before it hits the shelf or goes live online.
It reveals what draws attention, what communicates clearly, and where confusion appears in the first few seconds, grounded in real retail and digital behavior.
Founders use it to pressure-test designs before redesigns, launches, or print runs so decisions are based on clarity, not guesswork.
“The timing was perfect for us, and the feedback helped us fix key gaps right before print.”
— Founder, CPG Brand - Used by founders ahead of print runs.