Evyo is a packaging-first design studio building Shelf-to-Scroll systems for CPG brands.

Packaging, brand identity, and Amazon + marketing creatives are built as one cohesive system, creating clarity across every touchpoint.

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Services

Shelf To Scroll Assets

Brand Design

Packaging Design

Brand Positioning & Foundations
Logo And Identity System
Typography And Color System
Creative Direction
Brand Guidelines
Packaging Strategy & Hierarchy
Visual Direction
SKU And Flavor System Design
Print-Ready Production Files
Packaging Clarity Check
Amazon Design Support
Digital Marketing Assets
Ongoing Visual Support
Creative Direction

How Evyo works

Everything runs in phases so direction is locked before production.

Phases 1–2: lock the direction (packaging: clarity/hierarchy/SKU architecture • brand identity: positioning/visual tone)
Phases 3–5: build, refine, and deliver production-ready assets.

Kickoff + inputs

Phase 1

Concept directions

Phase 2

Performance review

Phase 3

Refinements

Phase 4

Deliver Assets

Phase 5

Values

Shelf To Scroll

Retail and DTC aren’t the same. Brand systems are built for fast shelf recognition and clear, conversion-ready online browsing.

Testing With Purpose

Every design is backed by behavioral insight blending emotion and observation to create with data, empathy, and intention.

Transparency

Transparency ensures every step, scope, and investment is clearly defined, maintaining alignment from concept to delivery.

Integrity

I believe in building relationships rooted in respect, kindness, and collaboration because great design happens when trust is center.

Emotional Intelligence

Packaging is built with a simple clarity check—making sure consumers get what it is fast, and the brand feels familiar, relevant, and memorable.

Joy & Passion

Great design happens when creativity is fueled by joy and passion that feels alive, the work shines brighter.

  • Evyo is packaging-first and performance-guided. I use a predictive framework (not lab eye-tracking) to reduce guesswork and build packaging systems that read clearly, earn trust, and stay cohesive from shelf to scroll, priced with transparent scope and flat monthly fees.

  • Projects typically fall into 3 lanes:

    Launch Systems (Brand Identity + Packaging): $10K–$20K

    Packaging Only: Starts at $5K

    Ongoing Support: Starts at $2.5K/month

    Additional SKUs are typically $1,750+ each.

    Final pricing depends on SKU count, dieline complexity, and channel needs. Request a proposal for a fixed quote.

  • Evyo works with early-stage and growing CPG brands, tailoring the scope to your stage and goals.

    Whether you’re launching or scaling, the focus stays the same: clear, polished, production-ready design built to perform on shelf and online.

Frequently Asked Questions

  • My packaging process is built for clarity, speed, and real-world performance:

    1. Align on product, audience, channel, and constraints (retail + online).

    2. Run a Packaging Performance Review (predictive framework, not lab eye-tracking) to spot what’s working, what’s missed, and the highest-impact fixes.

    3. Design the system: hierarchy, typography, flavor architecture, and a scalable layout across SKUs.

    4. Refine + validate through rounds of edits with clear decision points.

    5. Deliver print-ready files (plus shelf-to-scroll assets if needed) and handoff support.

  • Brand identity projects typically take 3–5 weeks. Packaging design is usually 2–4 weeks per SKU, depending on scope and revisions.

    For multi-SKU lines, I build a single packaging system first, then extend it across flavors for consistency and efficiency. Retainers are available for ongoing support like Amazon graphics, marketing assets, and packaging updates as you scale.

  • Projects are typically split into three payments: 50% upfront to begin the work, 25% at the midpoint of the project, and the remaining 25% due before final delivery. This structure keeps timelines clear, milestones aligned, and ensures focus on quality throughout the process.

Hello!

I’m Luis Edilberto, founder of Evyo. I partner with visionary CPG founders to build brands that unite strategy, cultural insight, and emotional intelligence with performance driven design. From brand identity and packaging to digital touchpoints, I work hands-on to create cohesive systems that build loyalty, scale with confidence, and stand out from shelf to scroll.
I started Evyo to move beyond one-off projects and design complete ecosystems, where packaging, identity, and marketing work together as one. I’ve collaborated with brands including Tuyyo, Odyssey, and Never Better Foods across gummies, beverages, and plant-based products. My mission is to design with clarity, emotion, and intention so brands don’t just exist on shelf they connect, endure, and grow.

Client Feedback + Recognition

Client Feedback + Recognition

“Luis was incredible to work bringing creativity & attention to detail. His positive energy, openness to feedback, and collaborative spirit made the process seamless and enjoyable.”

— Odyssey

“The project ran seamlessly, with clear and consistent communication. The graphics truly captured the essence of the brand and added a strong sense of continuity. Luis did an excellent job.”

— Tuyyo Foods

“Luis is a pleasure to work with, responsive, professional. What stood out most was his ability to clearly explain the ‘why’ behind each design decision. I’m grateful to have found him for our brand launch.”

— Savoré