Evyo is a packaging-first design studio building shelf to scroll systems for CPG brands.
Everything is built as one system across packaging, brand identity, Amazon creatives, and marketing so consumers instantly understand it and trust it.
How Evyo works
Everything runs in phases so direction is locked before production.
Phases 1–2: lock the direction (packaging: clarity/hierarchy/SKU architecture • brand identity: positioning/visual tone)
Phases 3–5: build, refine, and deliver production-ready assets.
Clear checkpoint: After Phase 3, you can continue or pause, only paying for the work completed up to that point.
Kickoff + inputs
Phase 1
Concept directions
Phase 2
Performance review
Phase 3
Refinements
Phase 4
Deliver Assets
Phase 5
Services *
Services *
Packaging is your #1 marketing tool. It’s the first impression, the fastest decision point, and the foundation every other touchpoint relies on.
Evyo designs packaging systems and brand assets that make your product easier to understand at a glance — and easier to choose.
(01) Packaging Design
High-performing CPG packaging designed for clarity, shelf impact, and conversion.
Packaging is where trust is earned — and where growth problems show up first. I design packaging that communicates fast, stands out appropriately, and stays consistent as you expand.
Best for: new launches, refreshes, line extensions, retailers/Amazon readiness
Typical deliverables (varies by project):
• Front-of-pack design + hierarchy system (what shoppers see first)
• Flavor/SKU system (a structure that stays cohesive as you grow)
• Print-ready production files (dielines, specs, clean export packages)
• Mockups for presentation + sales use (as needed)
Built-in approach:
Packaging is designed using a performance framework (predictive — not lab eye-tracking) to pressure-test clarity, attention flow, and key read moments before finalizing.
(02) Brand Design
Typical deliverables (varies by project):
Core logo suite (primary + secondary marks as needed)
Typography + color system designed for packaging and digital use
Icon/graphic elements that support packaging communication
A mini style guide that keeps execution consistent
A packaging-led identity system that keeps your brand cohesive everywhere.
This isn’t “logo-only.” It’s a visual foundation that makes every SKU feel like it belongs together — on shelf, online, and in every marketing touchpoint.
Best for: brands building a real identity system, rebrands, packaging-first foundations
(03) Shelf-to-Scroll Assets
Conversion-focused design assets that translate packaging into marketing.
Once your packaging is clear, your marketing performs better — because you’re not forcing ads, Amazon, and email to “explain” what the pack didn’t.
Best for: Amazon growth, paid social, lifecycle email, retail sell-in materials
Typical deliverables (varies by project):
Amazon listing images + A+ content modules
Social ad creative + on-brand templates (as needed)
Email design that stays consistent with the packaging system
Values
Shelf To Scroll Framework
Retail and DTC are not the same. We design systems that grab attention in 3 seconds on shelf and convert in 20 seconds online.
Testing With Purpose
Every design is backed by behavioral insight, blending emotion, and psychology to create with data, empathy, and intention.
Transparency
Transparency means every step, scope, and price is clearly defined, building trust, alignment, and confidence from concept to delivery.
Partnership with Integrity
I believe in building relationships rooted in respect, kindness, and collaboration because great design only happens when trust is at the center.
Emotional Intelligence
I design with emotional intelligence using psychology and culture to create brands that people connect with and remember.
Joy & Passion
Great design happens when creativity is fueled by joy and passion that feels alive, the work shines brighter.
WHO THIS IS FOR / NOT FOR
You’re building a CPG brand and packaging matters to your growth
You value clarity, intention, and long-term systems
You want a design partner, not just execution
A good fit if…
You’re looking for fast, disposable design
You want endless options without strategy
You’re not ready to invest in the foundation
Not a fit if…
Hello!
I’m Luis Edilberto, founder of Evyo. I partner with visionary CPG founders to build brands that unite strategy, cultural insight, and emotional intelligence with performance driven design. From brand identity and packaging to digital touchpoints, I work hands-on to create cohesive systems that build loyalty, scale with confidence, and stand out from shelf to scroll.
I started Evyo to move beyond one-off projects and design complete ecosystems, where packaging, identity, and marketing work together as one. I’ve collaborated with brands including Tuyyo, Odyssey, and Never Better Foods across gummies, beverages, and plant-based products. My mission is to design with clarity, emotion, and intention so brands don’t just exist on shelf they connect, endure, and grow.
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Evyo is packaging-first and performance-guided. I use a predictive framework (not lab eye-tracking) to reduce guesswork and build packaging systems that read clearly, earn trust, and stay cohesive from shelf to scroll, priced with transparent scope and flat monthly fees.
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Most projects fall into one of three lanes: Launch Systems, Packaging-Only, or Ongoing Support.
Launch Systems (Brand Identity + Packaging)
$10,000–$20,000 for Brand Identity + 1 Master SKU (new brands or full redesigns)
Packaging Only: Starting at $5,000 for 1 Master SKU (for existing brands)
Additional SKUs are typically $1,750+ per SKU.essentials).
Ongoing Design Support: starts at $2,500/month
Final investment depends on SKU count, dieline complexity, and channel needs (Amazon/DTC/retail).
Request a proposal for a fixed quote.
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Evyo works with early-stage and growing CPG brands, tailoring the scope to your stage and goals.
Whether you’re launching or scaling, the focus stays the same: clear, polished, production-ready design built to perform on shelf and online.
Frequently Asked Questions
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My packaging process is built for clarity, speed, and real-world performance:
Align on product, audience, channel, and constraints (retail + online).
Run a Packaging Performance Review (predictive framework, not lab eye-tracking) to spot what’s working, what’s missed, and the highest-impact fixes.
Design the system: hierarchy, typography, flavor architecture, and a scalable layout across SKUs.
Refine + validate through rounds of edits with clear decision points.
Deliver print-ready files (plus shelf-to-scroll assets if needed) and handoff support.
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Brand identity projects typically take 3–5 weeks. Packaging design is usually 2–4 weeks per SKU, depending on scope and revisions.
For multi-SKU lines, I build a single packaging system first, then extend it across flavors for consistency and efficiency. Retainers are available for ongoing support like Amazon graphics, marketing assets, and packaging updates as you scale.
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Projects are typically split into three payments: 50% upfront to begin the work, 25% at the midpoint of the project, and the remaining 25% due before final delivery. This structure keeps timelines clear, milestones aligned, and ensures focus on quality throughout the process.
Client Feedback + Recognition
Client Feedback + Recognition
“Luis was incredible to work bringing creativity & attention to detail. His positive energy, openness to feedback, and collaborative spirit made the process seamless and enjoyable.”
— Odyssey
“The project ran seamlessly, with clear and consistent communication. The graphics truly captured the essence of the brand and added a strong sense of continuity. Luis did an excellent job.”
— Tuyyo Foods
“Luis is a pleasure to work with, responsive, professional. What stood out most was his ability to clearly explain the ‘why’ behind each design decision. I’m grateful to have found him for our brand launch.”
— Savoré
See how shoppers actually read your packaging.
A free packaging check revealing what grabs attention, what gets missed, and where clarity breaks.
“The timing was perfect, and the feedback helped us fix key gaps before print.”
Used by CPG founders before print runs.