Evyo is a packaging-first design studio building Shelf-to-Scroll systems for CPG brands.
Packaging, brand identity, and marketing built as one system so your product is clear, consistent, and easy to choose.
Services
Ongoing Design Support
For growing CPG brands that need design handled consistently across packaging, Amazon, and marketing.
Monthly support for brands with active products, new SKUs, retail updates, or digital assets that need to stay clear and cohesive as the brand grows.
Includes:
Packaging updates & SKU extensions
Amazon listing + A+ content graphics
Email, social, and paid ad assets
Ongoing brand consistency across touchpoints
Brand + Packaging Projects
For CPG brands building a stronger visual foundation before launch, retail, or expansion.
Focused identity and packaging projects designed to make your product easier to understand, recognize, and choose from shelf to scroll.
Includes:
Brand identity systems
Packaging systems
Shelf-to-scroll asset systems
Launch-ready design files
How Evyo works
Everything runs in phases so direction is locked before production.
Phases 1–2: lock the direction (packaging: clarity/hierarchy/SKU architecture • brand identity: positioning/visual tone)Phases 3–5: build, refine, and deliver production-ready assets.Kickoff + inputs
Phase 1
Concept directions
Phase 2
Performance review
Phase 3
Refinements
Phase 4
Deliver Assets
Phase 5
Values
Shelf To Scroll
Retail and DTC aren’t the same. Brand systems are built for fast shelf recognition and clear, conversion-ready online browsing.Testing With Purpose
Every design is backed by behavioral insight blending emotion and observation to create with data, empathy, and intention.Transparency
Transparency ensures every step, scope, and investment is clearly defined, maintaining alignment from concept to delivery.Integrity
I believe in building relationships rooted in respect, kindness, and collaboration because great design happens when trust is center.Emotional Intelligence
Packaging is built with a simple clarity check—making sure consumers get what it is fast, and the brand feels familiar, relevant, and memorable.Joy & Passion
Great design happens when creativity is fueled by joy and passion that feels alive, the work shines brighter.Hello!
I’m Luis Edilberto, founder of Evyo.
I partner with ambitious CPG founders to build brands that are easier to understand, trust, and choose from shelf to scroll. Across brand identity, packaging, and digital touchpoints, I create connected design systems that help brands grow with more clarity, recognition, and consistency.
I’ve collaborated with brands including Odyssey, Tuyyo Foods, Xinca Foods, and Never Better Foods across beverages, gummies, and plant-based products, supporting launches, packaging extensions, Amazon creative, and growth-focused brand touchpoints.
My work is rooted in clarity, emotion, and intention, helping brands not only stand out, but build stronger connections and long-term recognition. Design has been part of my life since I was 10, and that curiosity eventually led me to earn a full-tuition scholarship to California College of the Arts. If you’re building a CPG brand and want packaging, identity, or creative support that feels more connected, I’d love to hear what you’re working on.
Best,
FAQS
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Evyo is packaging-first and performance-guided. I use a predictive framework (not lab eye-tracking) to reduce guesswork and build packaging systems that read clearly, earn trust, and stay cohesive from shelf to scroll, priced with transparent scope and flat monthly fees.
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Projects typically fall into three lanes:
Launch Systems
Brand Identity + Packaging typically ranges from $7K–$20KPackaging Only
Projects typically start at $5KOngoing Support
Retainers typically start at $2.5K/monthAdditional SKUs are typically $1,500+ each
Final pricing depends on SKU count, dieline complexity, and channel needs. For a fixed quote, start a project inquiry.
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Evyo is a fit for:
Brands already in market or preparing to scale
Teams expanding SKUs or entering retail or Amazon
Founders investing in long-term brand systems
Not a fit for:
Idea-stage brands without a product yet
One-off or quick-turn design needs
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My packaging process is built for clarity, speed, and real-world performance:
Align on product, audience, channel, and constraints (retail + online).
Run a Packaging Performance Review (predictive framework, not lab eye-tracking) to spot what’s working, what’s missed, and the highest-impact fixes.
Design the system: hierarchy, typography, flavor architecture, and a scalable layout across SKUs.
Refine + validate through rounds of edits with clear decision points.
Deliver print-ready files (plus shelf-to-scroll assets if needed) and handoff support.
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Brand identity projects typically take 3–5 weeks. Packaging design is usually 2–4 weeks per SKU, depending on scope and revisions.
For multi-SKU lines, I build a single packaging system first, then extend it across flavors for consistency and efficiency. Retainers are available for ongoing support like Amazon graphics, marketing assets, and packaging updates as you scale.
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Projects are typically split into three payments: 50% upfront to begin the work, 25% at the midpoint of the project, and the remaining 25% due before final delivery. This structure keeps timelines clear, milestones aligned, and ensures focus on quality throughout the process.
Client Feedback + Recognition
Client Feedback + Recognition
“Luis was incredible to work bringing creativity & attention to detail. His positive energy, openness to feedback, and collaborative spirit made the process seamless and enjoyable.”
— Odyssey “The project ran seamlessly, with clear and consistent communication. The graphics truly captured the essence of the brand and added a strong sense of continuity. Luis did an excellent job.”
— Tuyyo Foods“Luis is a pleasure to work with, responsive, professional. What stood out most was his ability to clearly explain the ‘why’ behind each design decision. I’m grateful to have found him for our brand launch.”
— Savoré
