A passion project that explores how brand identity and packaging design can capture the vibrancy, playfulness, and flavor of a gummy bear line. The goal was to create a brand that feels fun and energetic while maintaining a premium, intentional design system.

Each flavor is expressed through bold color, lively typography, and tactile packaging moments that bring the product’s personality to life. Together, the cohesive brand system builds recognition and emotion, creating a shelf and digital presence that’s as bright, joyful, and flavorful as the gummies themselves.

Recognized by DesignRush As Best Packaging Design Awards in 2025 - Standout Packaging Design Awards