LUMI is a concept sparkling water brand identity + packaging design project built around one idea: light transforms everything. Inspired by sunrise glow, shimmering water, and the crisp clarity of modern hydration, LUMI blends bold fruit expression with a clean, design-forward visual system, made to feel premium, uplifting, and instantly recognizable on shelf and on Amazon.

Designed for Millennial + Gen Z shoppers who choose beverages based on vibe, mood, and ingredient trust, LUMI positions itself as a bright, minimal, flavor-led sparkling water that looks iconic in the fridge, on a desk, or in a gym bag. The brand aesthetic balances high-contrast freshness (fruit-forward cues) with calm clarity (clean typography, structured hierarchy, and refined spacing) to make each flavor easy to spot in seconds.